Course Description

The Master Coach Certification Course is a 12-week program that provides advanced, live training and practicum to certified Primal Health Coaches, and prepares and qualifies them to take and pass the credentialing exam to become a National Board-Certified Health and Wellness Coach (NBC-HWC).

Senior Instructor

Erin Power

For 25 years, Erin Power balanced her full-time Marketing and Advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 600 individual clients find freedom from food fixation, and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute®, and supporting the business development efforts of our graduates. She's also the co-host of Health Coach Radio, the podcast by health coaches, for health coaches. Erin lives outside of Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.

Researcher and Writer

Lindsay Taylor

As a writer for Mark's Daily Apple and the leader of the thriving Keto Reset and Primal Endurance communities, Lindsay's primary job is educating people about the whats, whys, and hows of leading a health-focused life. Before coming to work for Primal Nutrition and Primal Health Coach Institute, Lindsay earned her Master's and Ph.D. in Social and Personality Psychology from the University of California, Berkeley. There she focused on self-concept, social interactions, and goal setting. In particular, she researched how self-evaluations are affected by stigma and how that impacts goal-directed behavior. After graduation, she worked at UC Berkeley as a researcher and instructor before shifting gears and pursuing a career in health. Her psychology background drives her approach to coaching, which emphasizes mindset as a key factor in overall health and wellness.

Course Curriculum

  • 1

    Welcome

    • About This Course

    • Course Structure and Delivery

    • Faculty

    • PHCI Curriculum Review
  • 2

    Resources and Support

    • Important: Legal Matters

    • Disclaimer and Copyright Notice

    • Student Support

    • Join the Facebook Community

    • Downloadable and Printable Curriculum

    • Example Group Presentations
  • 3

    Live Teaching Modules

    • About the Live Teaching Modules

    • Live Teaching Module Schedule

    • Archived Teaching Modules

    • Missed Session Equivalency Exercise
  • 4

    Practical Coaching Skills Evaluation

    • Practical Coaching Skills Evaluation Process

    • Practical Coaching Skills Grading Rubric

    • How to Submit your Master Coach Practical Skills Assessment

  • 5

    Session 1 - Goal-Setting and Implementing Action

    • Stages of Change

    • Goal-Setting

    • Implementing Action; Encouraging Compliance

    • Tracking and Navigating Behavior Change

    • Chapter Summary and References

    • Goal-Setting and Implementing Action Exam

    • Session 1 Curriculum E-book

    • Session 1 Exercise Book

    • Session 1 Presentation Handout
  • 6

    Session 2 - Discovery and Enrollment

    • The Discovery Call

    • Closing the Sale

    • Mindset: The Key to Positive and Productive Discovery Calls

    • Enrollment

    • Onboarding Fundamentals: Program Type

    • Chapter Summary and References

    • Discovery and Enrollment Exam

    • Session 2 Curriculum E-book

    • Session 2 Exercise Book

    • Session 2 Presentation Handout
  • 7

    Session 3 - Intake and Session One

    • Intake

    • Session One

    • Opening the Session

    • Getting to Work on Goal-Setting

    • Managing Accountability

    • Ending the Session

    • Chapter Summary and References

    • Intake and Session One Exam

    • Session 3 Curriculum E-book

    • Session 3 Exercise Book

    • Session 3 Presentation Handout
  • 8

    Session 4 - The Client-Centered Relationship

    • The Language of the Coaching Conversation

    • Allow the Client to Lead

    • Chapter Summary and References

    • The Client-Centered Relationship Exam

    • Session 4 Curriculum E-book

    • Session 4 Exercise Book

    • Session 4 Presentation Handout
  • 9

    Session 5 - Coaching Presence and Active Listening

    • Creating the Experience the Client Needs

    • Coaching Presence

    • Active Listening

    • Chapter Summary and References

    • Coaching Presence and Active Listening Exam

    • Session 5 Curriculum E-book

    • Session 5 Exercise Book

    • Session 5 Presentation Handout
  • 10

    Session 6 - Client Emotion, Energy, and Reflection

    • Client Emotion and Energy

    • Reflection

    • Chapter Summary and References

    • Client Emotion and Energy + Reflection Exam

    • Session 6 Curriculum E-book

    • Session 6 Exercise Book

    • Session 6 Presentation Handout

  • 11

    Session 7 - Expand the Conversation; Shift Client Awareness

    • Motivational Interviewing

    • The Art of Asking Questions

    • Focusing the Energy of the Coaching Conversation

    • Client Perception

    • Reframing

    • Chapter Summary and References

    • Expand the Conversation; Shift Client Awareness Exam

    • Session 7 Curriculum E-book

    • Session 7 Exercise Book

    • Session 7 Presentation Handout
  • 12

    Session 8 - Client Empowerment

    • Client Autonomy

    • Self-Determination Theory

    • Fostering Autonomy

    • Intrinsic Motivation

    • The Self-Determination Continuum of Motivation

    • Self-Efficacy

    • Chapter Summary and References

    • Client Empowerment Exam

    • Session 8 Curriculum E-book

    • Session 8 Exercise Book

    • Session 8 Presentation Handout
  • 13

    Session 9 - Client Enlightenment

    • Active Experimentation

    • Decisional Balance

    • Decisional Balance Worksheet

    • Self-Discovery

    • Growth Versus Fixed Mindset

    • Support Systems

    • Social Support

    • Structural and Environmental Support

    • Nourish Client's Own Internal Resources

    • Chapter Summary and References

    • Client Enlightenment Exam

    • Session 9 Curriculum E-book

    • Session 9 Exercise Book

    • Session 9 Presentation Handout
  • 14

    Session 10 - Releasing Your Client

    • Client Achievement

    • Client Graduation

    • Client Acknowledged Success

    • Establishing Go-Forward Strategy

    • Chapter Summary and References

    • Releasing Your Client Exam

    • Session 10 Curriculum E-book

    • Session 10 Exercise Book

    • Session 10 Presentation Handout
  • 15

    Session 11 - Health Education: Chronic Illness

    • Chronic Disease

    • Hypertension (High Blood Pressure)

    • Cardiovascular Disease (CVD)

    • Lipid Abnormalities

    • Overweight and Obesity

    • Diabetes

    • Metabolic Syndrome

    • Inflammatory Pain Conditions

    • Chapter Summary and Resources

    • Health Education: Chronic Disease Exam

    • Session 11 Curriculum E-book

    • Session 11 Exercise Book
  • 16

    Session 12 - Health Education: Health Behaviors

    • Health Behaviors

    • Healthy Diet

    • Hydration

    • Physical Activity and Sedentary Behavior

    • Sleep

    • Stress and Emotional Wellness

    • Substance Use/Abuse

    • Tobacco Use

    • Chapter Summary and Resources

    • Health Education: Health Behaviors Exam

    • Session 12 Curriculum E-book

    • Session 12 Exercise Book
  • 17

    Board Exam Specifics

    • About the NBHWC

    • The NBC-HWC Credentialing Exam

    • Book Resources

    • Coaching Record

    • Does the PHCI Master Coach Course Prepare Me to Pass the NBHWC Certifying Examination?
  • 18

    Practical Skills Assessment

    • Submit your Practical Skills Assessment HERE
  • 19

    FINAL EXAM

    • Master Coach Final Exam

Learn More About the Master Coach Certification Course

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