Course Description

This certification program is designed expressly for turning coaches into entrepreneurs. Think of it as an online MBA for coaches. You’ll be building your business as you go and it will be ready for launch as soon as you graduate.

Online course made up of 5 chapters

Build an authentic coaching practice. Get clear on the type of clients you want to work with, develop your business niche and product, and complete hands-on marketing activities like building your website and creating a 90-day marketing plan.

5 business development projects

Each chapter has a relevant Business Development Project to help you shape your coaching practice and start or level-up your business. These lessons include practical exercises that lay the foundation for the coaching business of your dreams.

Learn advanced sales techniques from a master coach

Bestselling author and world-renowned coach Christine Hassler will demystify discovery, sales, and enrollment and have you feeling confident about meeting prospects, onboarding clients, and nurturing relationships.

Access our exclusive Business Resource Center

Once you graduate, we’ll open the doors to our Business Resource Center, where you’ll find logos, handouts, forms, and other materials to help kickstart a coaching business. We also set you up with the Primal Health Coach 12-Week Program to use with clients.

Join a private Primal Health Coach Institute Facebook community

Network and stay motivated with the Primal Health Coach Institute team and your peers in our private Facebook community.

Course Instructors

Co-Founder and Instructor Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.

Senior Instructor Erin Power

For 25 years, Erin Power balanced her full-time Marketing and Advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 600 individual clients find freedom from food fixation, and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute®, and supporting the business development efforts of our graduates. She's also the co-host of Health Coach Radio, the podcast by health coaches, for health coaches. Erin lives outside of Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.

Course Curriculum

    1. Welcome

    2. Course Overview

    3. Downloading Files Within the Course

    4. Meet Your Faculty and Staff

    1. Disclaimer and Copyright Notice

    2. Support

    1. Introduction

    2. Announcements

    3. Upcoming Webinars

    4. Archived Webinars

    5. Peer and Faculty Support & Connection via Facebook

    1. Skills for Building a Successful Business

    2. You Don't HAVE to Build a Business if You Don't Want To

    1. Who Are You, Who Do You Help, Why, and How?

    2. Who Are You?

    3. EXERCISE: Write Your Story

    4. Who Do You Help?

    5. EXERCISE: Discover Your Ideal Client

    6. What Is Your Unique Value Proposition?

    7. EXERCISE: Create Your Unique Value Proposition

    8. Chapter 1 Exam

    1. Write Your One-Page

About this course

  • 103 lessons

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