Program Description

Launch Your Coaching Product is a 12-week virtual program that includes online curriculum, live weekly workshops, and curated project development activities to help you create a product that sells and a coaching business that excels. 

This program is limited to small groups of people only twice a year. This enables our faculty to give full attention and personalized feedback to each and every participant. 

If you have struggled to get your coaching business of the ground, click the Learn More button above to discover how this program can help you succeed.



Program Instructors

Senior Instructor Erin Power

For 25 years, Erin Power balanced her full-time Marketing and Advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 600 individual clients find freedom from food fixation, and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute®, and supporting the business development efforts of our graduates. She's also the co-host of Health Coach Radio, the podcast by health coaches, for health coaches. Erin lives outside of Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.

Instructor Liana Werner-Gray

After receiving troubling health news, Liana Werner-Gray went on a 365-day mission to transform her junk-filled diet into a daily diet of nothing but foods from nature. She leveraged her blog into publishing success with two popular books, “The Earth Diet and 10-Minute Recipes,” and now coaches others to lasting health with optimal nutrition. As a coach to coaches, Liana has lent her decades-long experience to PHCI’s Launching Your Coaching Business course, and continues to help health professionals take their businesses to the next level.

Program Curriculum

    1. About This Course

    2. Your 6-Month Business Launch Timeline

    3. Meet Your Instructor

    4. Product = Program = Solution

    5. Focus on the Essentials: Do The First Things First (and Don't Jump Ahead)

    6. Your Business Mindset

    1. The Coaching Call Calendar

    2. Live Workshops

    3. Office Hours 1:1 Calls

    1. Clients Are ONLY Seeking Expert Help

    2. Stake Your Claim: What Are You the Expert In?

    3. WORKSHOP: Declare (and Share) Your Specialty

    1. Your Client = Your "Niche"

    2. The Essence of Specialization

    3. How to Discover Your Niche

    4. Commentary: Modern Customers are Online

    5. WORKSHOP: Zero In On Your Ideal Client

    1. Know Your Business

    2. Take an Educated (and Intentional) Guess

    3. Your Client's Frustrations and Wants; Fears and Dreams

    4. How Does the Problem Show Up in the Client's Life?

    5. Market Research: Ask Your Client

    6. Write Your Client's Biography

    7. WORKSHOP: The Needed Solution Emerges

    1. Your Clients Are Waiting for a Solution

    2. Your Unique Solution: Big-Picture Thinking

    3. The First Things

    4. Sketch Out Your Solution

    5. WORKSHOP: The Big-Picture Pillars of Your Unique Solution

About this course

  • 81 lessons