Primal Fitness Coach Certification Course
Empower Clients to Become Fitter, Stronger, Healthier
Empower Clients to Become Fitter, Stronger, Healthier
The Primal Fitness Coach Certification teaches individuals to become fitness coaches that are proficient at training clients to be fit for life—to avoid injuries, increase mobility, develop lean muscle mass, protect joints, and optimize metabolic health. This well-rounded functional fitness certification covers best practices for daily movement, strength-training and conditioning, HIIT exercises, sprinting, and more. This course is comprised of 23 comprehensive chapters containing text, video, and audio, to accommodate all learning styles.
To learn more about the Primal Fitness Coach Certification, including how to enroll, click here to book a call with our Admissions Director.
Course Overview
Meet Your Faculty and Staff
Legal: Important Matters
Disclaimer and Copyright Notice
Support
Introduction
Introduction
Ebooks
Audiobooks
Archived Webinars
The Council of Holistic Health Educators
Peer and Faculty Support & Connection via Facebook
The “Primal” Approach to Fitness and a Healthy, Happy, Active Lifestyle
The Idea of a "Fitness Coach"
Walking the Talk
Quick Facts
Introduction
The Critical Distinction Between Health and Fitness
HIIT and Steady-State Cardio: Rethinking Popular but Flawed Training Modalities
Play!
Aging Gracefully: Adaptations and Evolving Goals
Chapter Summary and References
Chapter 1 Exam
Quick Facts
Introduction
Benefits of Increasing Everyday Movement
Walking: The Centerpiece of an Active Lifestyle
Formal Movement Practices
Chapter Summary and References
Chapter 2 Exam
Quick Facts
Introduction
Spinal Fundamentals
Standing, Sitting, Lying, Bending, and Extending
Creating a Dynamic Workstation
Ancestral Resting Positions
Chapter Summary and References
Chapter 3 Exam
Quick Facts
Introduction
How to Breathe Correctly
Tracking Progress with Breathing Tests
Exercises to Improve Breathing Competency
Advanced Breathing Techniques for Peak Performance
Chapter Summary and References
Chapter 4 Exam
Quick Facts
Introduction
Rationale, Benefits, and Contraindications Of Stretching
Static Stretching
Dynamic Stretching
Hip Flexor Stretching and Strengthening
The Circadian and "Whole Health" Benefits of a Morning Flexibility/Mobility/Balance Routine
Mobility, Flexibility, and Balance
Fascial Restructuring and Reawakening
Functional Movement Assessments and Corrective Exercises
Chapter Summary and References
Chapter 5 Exam
Quick Facts
Introduction
Fuel Substrate Utilization at Varying Exercise Intensities
Maximum Aerobic Function and the Aerobic Threshold
Monitoring Your Heart Rate During Exercise
Maximum Aerobic Function Test
Re-evaluating and Redefining Cardio
Jogging 2.0: Evolving from Steady-State Cardio to More Varied and Challenging Workouts
Cardio and Fat Loss Frustration
Chapter Summary and References
Chapter 6 Exam
Quick Facts
Introduction
Functional Muscle Mass: The Preeminent Fitness Objective
Healthspan and High-intensity Exercise
Optimal Workout Design, Rest and Recovery, and Work/Rest Ratios
Resistance Training Concepts and Fundamentals
Microworkouts
Chapter Summary and References
Chapter 7 Exam
Quick Facts
Introduction
The Deadlift
The Squat
Anatomy of the Squat Versus the Deadlift
Chapter Summary and References
Chapter 8 Exam
Quick Facts
Introduction
Free Weight Exercises
Bodyweight Exercises - Upper Body
Bodyweight Exercises - Lower Body
Free Weight Exercises - Upper Body Pushing
Free Weight Exercises – Upper Body Pulling
Machine Exercises – Upper Body
Machine Exercises – Lower Body
Kettlebell Exercises
Chapter Summary and References
Chapter 9 Exam
Quick Facts
Introduction
Physiological Benefits of Sprinting and Jumping
Optimal Duration, Repetitions, and Recovery Intervals
Elements of an Effective Sprint Workout
Sprinting Technique
Suggested Sprint Workouts
Jumping: The Ultimate Explosive Exercise
Suggested Jumping Workouts
Chapter Summary and References
Chapter 10 Exam
Quick Facts
Introduction
Understanding the Endorphin Response
The Central Governor Theory
The Central Cooling System
A Kinder, Gentler Approach to Peak Performance – The Secret Strategies of Elite Athletes
Chapter Summary and References
Chapter 11 Exam
Quick Facts
Introduction
Overreaching: A Temporarily Adaptive State from Inappropriate Fight-or-Flight Stimulation
Overreaching Symptoms
How to Remedy Overreaching
Overtraining/Burnout Symptoms
Recovering from Overreaching/Overtraining
Journaling to Support Health and Fitness
Chapter Summary and References
Chapter 12 Exam
Quick Facts
Introduction
Optimizing Sleep Habits and Sleep Environment
Emphasizing Recovery in Training
Walking for Recovery
Hydration
Conducting a Recovery-based Workout
Rest, Down Time, and Disconnecting
Heart Rate Variability to Track Recovery
Chapter Summary and References
Chapter 13 Exam
Introduction
Quick Facts
Programming Primal Fitness
Chapter Overview
Chapter 14 exam
Disclaimer
Introduction Video
Defining Your Value as a Health Coach
Scope of Practice
What Can Health Coaches Say and Do
How to Operate as a Health Coach Without Giving Individualized Nutrition Advice
Health Coaches and Lab Testing
Consult with a Lawyer
Chapter 15 Curriculum - Audio
Chapter 15 Exam
Regional Regulations
WORKSHEET: Scope of Practice
What Is Health Coaching?
The Primal Health Coach Model
Your Secret Sauce: What Kind of Coach Are You?
WORKSHEET: Discover Your Secret Sauce
Code of Ethics
Professional Conduct
The Illness-Wellness Continuum
Chapter Summary
Chapter 16 Curriculum - Audio
Chapter 16 Exam
Imposter Syndrome
Reframing
Practicum: Reframing Imposter Syndrome
The Transtheoretical Model (Stages of Change)
Self-Determination Theory
Social Cognitive Theory
Motivational Interviewing
Active Listening and Reflection
Goal-Setting
Accountability and Compliance
Goal-Setting Summary: Assess Client Confidence and Identify Barriers
Chapter Summary
Chapter 17 Curriculum - Audio
Chapter 17 Exam
The Three-Way Coaching Role-Play
Peer-to-Peer Practicum: Coaching Role-Play
Chapter Overview
Coaching Best Practices
Coaching Best Practices - Audio Supplement
The Emotional Layer
Working with Clients on an Emotional Level
Working with Clients on an Emotional Level - Audio Supplement
The Behavioral Layer
Working with Clients on a Behavioral Level
Working with Clients on a Behavioral Level - Audio Supplement
The Mental Layer
Working with Clients on a Mental Level
Working with Clients on a Mental Level - Audio Supplement
The Spiritual Layer
Working with Clients on the Spiritual Level
Working with Clients on a Spiritual Level - Audio Supplement
The Relationship Layer
Working with Clients on Their Relationships
Working with Clients on Their Relationships - Audio Supplement
Chapter 18 Curriculum - Audio
COACHING DEMO(s): Primal Health Coaching Conversations
Chapter 18 Exam
Introduction
Case Study #1: Sarah
Case Study #2: Heather
Case Study #3: David
Case Study #4: Diana
Practicum: Case Studies
Building a Successful Business Takes Time
You Don't HAVE to Build a Business if You Don't Want To
Business Building Checklist
Who Are You, Who Do You Help, Why, and How?
What's Your Story?
EXERCISE: Write Your Story
Who Will You Serve?
EXERCISE: Determine Your Niche
What is your Unique Value Proposition
EXERCISE: Create Your Unique Value Proposition
Chapter 19 Exam
Write Your One-Page
Brainstorm Your Product
EXERCISE: Product Ideation
How Much Will You Charge?
EXERCISE: Brainstorm Your Pricing
Name Your Business
EXERCISE: Brainstorm Your Business Name
What Is the Customer Experience?
EXERCISE: Perfect the Customer Experience
Chapter 20 Exam
Search for, and Purchase, Your Web Domain
Build A Website
Website Best Practices
Connect Your Website to Your Domain
Connect Your Email Address to Your Website
Online Scheduling Tools
Online Forms
EXERCISE: Analyze Your Web Presence
Set Up a Payment System
EXERCISE: Research Payment Systems
Introduction to Small Business Marketing
Build Your Marketing Plan
Client Generation Blueprint
Inbound Marketing: Help Clients Find YOU
ATTRACT: Content Marketing
CONVERT: Turn Traffic into Leads
CONVERT: How to Create an eBook [TUTORIAL]
CONVERT: Sample eBook
CONVERT: Nurture Leads with Automated Email
CLOSE: Set up an Autoresponder Sequence with MailChimp [TUTORIAL]
CLOSE: Set up an Autoresponder Sequence with Keap [TUTORIAL]
CLOSE: Email Examples
CLOSE: Making the Sale
DELIGHT: Impress Your Clients and Earn Referral Business
Marketing Glossary
How, When, and What to Outsource
Chapter Summary
Chapter 21 Curriculum - Audio
Chapter 21 Exam
Branding Basics
Create and Curate Content
Email Marketing
Social Media
PHCI-Supported Marketing Channels
STATE OF THE UNION: Business Analysis
Content Creation 101: Microblogging
Content Ideation
Content Calendar
Exercise: Create and Post Content
Your 90-Day Marketing Plan
WORKSHEET: Your 90-Day Marketing Plan
Protect Yourself from Liability
Publish Your Terms, Conditions, and Waiver
Have a Coach-Client Agreement
Privacy Policies
EXERCISE: Practice Writing Your Client Agreement
Chapter 22 Exam
Business Setup Options
EXERCISE: Determine Which Business Type Is Best
Chapter Overview
Sales Isn't Scary
Sales Isn't Scary - Audio Supplement
Sales and Your Money Mindset
Sales Starts with Authentic Engagement
Sales Starts with Authentic Engagement - Audio Supplement
Practicing Authentic Engagement
Discovery: Securing Clients
Steps for the Discovery and Enrollment Conversation
Steps for the Discovery and Enrollment Conversation - Audio Supplement
Steps for the Discovery and Enrollment Conversation
Pricing: What to Charge?
Pricing - Audio Supplement
Objections Are Coachable Moments
Objections Are Coachable Moments - Audio
Turning a NO or a MAYBE into a YES
It's a YES: Now You're a Coach
Chapter Summary
Chapter 23 Curriculum - Audio
Chapter 23 Exam
A Framework for the Discovery Call
Video Supplement: Sales Is Just a Conversation
WORKSHEET: Build Your Sales Framework for the Discovery Call
Primal Fitness Final Exam