Course Description

The Primal Fitness Coach Certification teaches individuals to become fitness coaches that are proficient at training clients to be fit for life—to avoid injuries, increase mobility, develop lean muscle mass, protect joints, and optimize metabolic health. This well-rounded functional fitness certification covers best practices for daily movement, strength-training and conditioning, HIIT exercises, sprinting, and more. This course is comprised of 23 comprehensive chapters containing text, video, and audio, to accommodate all learning styles. 

To learn more about the Primal Fitness Coach Certification, including how to enroll, click here to book a call with our Admissions Director.

Course Instructors


Brad Kearns

Brad Kearns is a New York Times bestselling author, Guinness World Record setting professional Speedgolfer, #1 ranked USA age 55-59 high jumper, and former US national champion and #3 world-ranked professional triathlete. He hosts the B.rad podcast covering healthy living, peak performance, and personal growth with his carefree style and lively sense of humor. Brad has written over twenty books on diet, health, peak performance, and ancestral living, and is a popular speaker, retreat host, and host of the Primal Fitness Coach online multimedia educational course. In 2017, The Keto Reset Diet (co-authored with Mark Sisson) became a New York Times bestseller and #1 ranked overall bestselling book on for two days. Brad's main message is to encourage the pursuit of peak performance with passion throughout life. He promotes the importance of performing a daily morning exercise routine for a natural energy boost, improved strength, mobility and flexibility, and better focus and discipline in all areas of life.

Co-Founder and Instructor

Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.


Chloe Maleski

Born and raised in a small town in New Hampshire, Chloe excelled at high school track and field. She received a track scholarship to Duke University, one of the best schools for student-athletes in the world, but after suffering three stress fractures from overtraining, she was forced to look for alternative ways to optimize health and performance. She turned to strength training and conditioning, fell in love with the weight room, and developed a passion for helping others reclaim their health and fitness levels just as she did.Since moving to California and joining the Primal Health Coach Institute team, Chloe has worked as a group fitness instructor, personal trainer, and health coach. In these roles, Chloe repeatedly found that the difference between a client that succeeded and one that had setbacks was a matter of mindset. She is now pursuing her graduate studies in Sports Psychology at Pepperdine University. She hopes to open her own private practice for professional athletes and health houses for kids in underserved communities that focus on the mind-body connection.Chloe walks the talk. She continues to compete in endurance events and athletic competitions including The World's Toughest Mile where she qualified for the World Championships. Challenge her to anything requiring strength, speed or agility and she will give you a run for your money!

Course Curriculum

  • 1


    • Course Overview

    • Meet Your Faculty and Staff

  • 2

    Legal and Support

    • Legal: Important Matters

    • Disclaimer and Copyright Notice

    • Support

  • 3


    • Introduction

    • Announcements

    • Upcoming Webinars

  • 4

    Educational Resources

    • Introduction

    • Ebooks

    • Audiobooks

    • Archived Webinars

    • The Council of Holistic Health Educators

    • Peer and Faculty Support & Connection via Facebook

  • 5

    An Introduction to Primal Fitness

    • The “Primal” Approach to Fitness and a Healthy, Happy, Active Lifestyle

    • The Idea of a "Fitness Coach"

    • Walking the Talk

  • 6

    Chapter 1: Fitness For Health

    • Quick Facts

    • Introduction

    • The Critical Distinction Between Health and Fitness

    • HIIT and Steady-State Cardio: Rethinking Popular but Flawed Training Modalities

    • Play!

    • Aging Gracefully: Adaptations and Evolving Goals

    • Chapter Summary and References

    • Chapter 1 Exam

  • 7

    Chapter 2: Everyday Movement

    • Quick Facts

    • Introduction

    • Benefits of Increasing Everyday Movement

    • Walking: The Centerpiece of an Active Lifestyle

    • Formal Movement Practices

    • Chapter Summary and References

    • Chapter 2 Exam

  • 8

    Chapter 3: Human Posture And Movement Fundamentals

    • Quick Facts

    • Introduction

    • Spinal Fundamentals

    • Standing, Sitting, Lying, Bending, and Extending

    • Creating a Dynamic Workstation

    • Ancestral Resting Positions

    • Chapter Summary and References

    • Chapter 3 Exam

  • 9

    Chapter 4: Breathing

    • Quick Facts

    • Introduction

    • How to Breathe Correctly

    • Tracking Progress with Breathing Tests

    • Exercises to Improve Breathing Competency

    • Advanced Breathing Techniques for Peak Performance

    • Chapter Summary and References

    • Chapter 4 Exam

  • 10

    Chapter 5: Stretching, Mobility, Flexibility, Balance, and Injury Prevention

    • Quick Facts

    • Introduction

    • Rationale, Benefits, and Contraindications Of Stretching

    • Static Stretching

    • Dynamic Stretching

    • Hip Flexor Stretching and Strengthening

    • The Circadian and "Whole Health" Benefits of a Morning Flexibility/Mobility/Balance Routine

    • Mobility, Flexibility, and Balance

    • Fascial Restructuring and Reawakening

    • Functional Movement Assessments and Corrective Exercises

    • Chapter Summary and References

    • Chapter 5 Exam

  • 11

    Chapter 6: Cardiovascular Fitness and Endurance Training

    • Quick Facts

    • Introduction

    • Fuel Substrate Utilization at Varying Exercise Intensities

    • Maximum Aerobic Function and the Aerobic Threshold

    • Monitoring Your Heart Rate During Exercise

    • Maximum Aerobic Function Test

    • Re-evaluating and Redefining Cardio

    • Jogging 2.0: Evolving from Steady-State Cardio to More Varied and Challenging Workouts

    • Cardio and Fat Loss Frustration

    • Chapter Summary and References

    • Chapter 6 Exam

  • 12

    Chapter 7: Benefits, Principles, and Strategies for High-intensity Exercise

    • Quick Facts

    • Introduction

    • Functional Muscle Mass: The Preeminent Fitness Objective

    • Healthspan and High-intensity Exercise

    • Optimal Workout Design, Rest and Recovery, and Work/Rest Ratios

    • Resistance Training Concepts and Fundamentals

    • Microworkouts

    • Chapter Summary and References

    • Chapter 7 Exam

  • 13

    Chapter 8: Resistance Exercise – Deadlift And Squat

    • Quick Facts

    • Introduction

    • The Deadlift

    • The Squat

    • Anatomy of the Squat Versus the Deadlift

    • Chapter Summary and References

    • Chapter 8 Exam

  • 14

    Chapter 9: Resistance Exercise – Free Weight, Bodyweight, Machine, And Kettlebell Exercises

    • Quick Facts

    • Introduction

    • Free Weight Exercises

    • Bodyweight Exercises - Upper Body

    • Bodyweight Exercises - Lower Body

    • Free Weight Exercises - Upper Body Pushing

    • Free Weight Exercises – Upper Body Pulling

    • Machine Exercises – Upper Body

    • Machine Exercises – Lower Body

    • Kettlebell Exercises

    • Chapter Summary and References

    • Chapter 9 Exam

  • 15

    Chapter 10: Sprinting and Jumping

    • Quick Facts

    • Introduction

    • Physiological Benefits of Sprinting and Jumping

    • Optimal Duration, Repetitions, and Recovery Intervals

    • Elements of an Effective Sprint Workout

    • Sprinting Technique

    • Suggested Sprint Workouts

    • Jumping: The Ultimate Explosive Exercise

    • Suggested Jumping Workouts

    • Chapter Summary and References

    • Chapter 10 Exam

  • 16

    Chapter 11: Mindset and Peak Performance

    • Quick Facts

    • Introduction

    • Understanding the Endorphin Response

    • The Central Governor Theory

    • The Central Cooling System

    • A Kinder, Gentler Approach to Peak Performance – The Secret Strategies of Elite Athletes

    • Chapter Summary and References

    • Chapter 11 Exam

  • 17

    Chapter 12: Overreaching, Overtraining, and Burnout

    • Quick Facts

    • Introduction

    • Overreaching: A Temporarily Adaptive State from Inappropriate Fight-or-Flight Stimulation

    • Overreaching Symptoms

    • How to Remedy Overreaching

    • Overtraining/Burnout Symptoms

    • Recovering from Overreaching/Overtraining

    • Journaling to Support Health and Fitness

    • Chapter Summary and References

    • Chapter 12 Exam

  • 18

    Chapter 13: Rest, Recovery, Down Time, and Sleep

    • Quick Facts

    • Introduction

    • Optimizing Sleep Habits and Sleep Environment

    • Emphasizing Recovery in Training

    • Walking for Recovery

    • Hydration

    • Conducting a Recovery-based Workout

    • Rest, Down Time, and Disconnecting

    • Heart Rate Variability to Track Recovery

    • Chapter Summary and References

    • Chapter 13 Exam

  • 19

    Chapter 14: Primal Fitness Programming

    • Introduction

    • Quick Facts

    • Programming Primal Fitness

    • Chapter Overview

    • Chapter 14 exam

  • 20

    Introduction: The Client-Centered Coaching Approach

    • The Client-Centered Coaching Relationship

  • 21

    Chapter 15: Scope of Practice

    • Disclaimer

    • Introduction Video

    • Defining Your Value as a Health Coach

    • Scope of Practice

    • What Can Health Coaches Say and Do

    • How to Operate as a Health Coach Without Giving Individualized Nutrition Advice

    • Health Coaches and Lab Testing

    • Consult with a Lawyer

    • Chapter 15 Curriculum - Audio

    • Chapter 15 Exam

  • 22

    Coaching Practicum #1: Understanding Your Scope

    • Regional Regulations

    • WORKSHEET: Scope of Practice

  • 23

    Chapter 16 - Coaching Foundations

    • What Is Health Coaching?

    • The Primal Health Coach Model

    • Your Secret Sauce: What Kind of Coach Are You?

    • WORKSHEET: Discover Your Secret Sauce

    • Code of Ethics

    • Professional Conduct

    • The Illness-Wellness Continuum

    • Chapter Summary

    • Chapter 16 Curriculum - Audio

    • Chapter 16 Exam

  • 24

    Coaching Practicum #2: Reframing your Imposter Syndrome

    • Imposter Syndrome

    • Reframing

    • Practicum: Reframing Imposter Syndrome

  • 25

    Chapter 17 - The Art & Science of Health Coaching

    • The Transtheoretical Model (Stages of Change)

    • Self-Determination Theory

    • Social Cognitive Theory

    • Motivational Interviewing

    • Active Listening and Reflection

    • Goal-Setting

    • Accountability and Compliance

    • Goal-Setting Summary: Assess Client Confidence and Identify Barriers

    • Chapter Summary

    • Chapter 17 Curriculum - Audio

    • Chapter 17 Exam

  • 26

    Coaching Practicum #3: Coaching Role-Play

    • The Three-Way Coaching Role-Play

    • Peer-to-Peer Practicum: Coaching Role-Play

  • 27

    Chapter 18 - Advanced Coaching Layers

    • Chapter Overview

    • Coaching Best Practices

    • Coaching Best Practices - Audio Supplement

    • The Emotional Layer

    • Working with Clients on an Emotional Level

    • Working with Clients on an Emotional Level - Audio Supplement

    • The Behavioral Layer

    • Working with Clients on a Behavioral Level

    • Working with Clients on a Behavioral Level - Audio Supplement

    • The Mental Layer

    • Working with Clients on a Mental Level

    • Working with Clients on a Mental Level - Audio Supplement

    • The Spiritual Layer

    • Working with Clients on the Spiritual Level

    • Working with Clients on a Spiritual Level - Audio Supplement

    • The Relationship Layer

    • Working with Clients on Their Relationships

    • Working with Clients on Their Relationships - Audio Supplement

    • Chapter 18 Curriculum - Audio

    • COACHING DEMO(s): Primal Health Coaching Conversations

    • Chapter 18 Exam

  • 28

    Coaching Practicum #4: Case Studies

    • Introduction

    • Case Study #1: Sarah

    • Case Study #2: Heather

    • Case Study #3: David

    • Case Study #4: Diana

    • Practicum: Case Studies

  • 29

    Business-Building Introduction: Building your Coaching Business

    • Building a Successful Business Takes Time

    • You Don't HAVE to Build a Business if You Don't Want To

    • Business Building Checklist

  • 30

    Chapter 19: What Problem Do You Solve for Whom?

    • Who Are You, Who Do You Help, Why, and How?

    • What's Your Story?

    • EXERCISE: Write Your Story

    • Who Will You Serve?

    • EXERCISE: Determine Your Niche

    • What is your Unique Value Proposition

    • EXERCISE: Create Your Unique Value Proposition

    • Chapter 19 Exam

  • 31

    Business Development Project #1: Write Your One-Page

    • Write Your One-Page

  • 32

    Chapter 20: Create the Heath Coaching Product that Solves the Problem

    • Brainstorm Your Product

    • EXERCISE: Product Ideation

    • How Much Will You Charge?

    • EXERCISE: Brainstorm Your Pricing

    • Name Your Business

    • EXERCISE: Brainstorm Your Business Name

    • What Is the Customer Experience?

    • EXERCISE: Perfect the Customer Experience

    • Chapter 20 Exam

  • 33

    Business Development Project #2: Business Back-End Basics

    • Search for, and Purchase, Your Web Domain

    • Build A Website

    • Website Best Practices

    • Connect Your Website to Your Domain

    • Connect Your Email Address to Your Website

    • Online Scheduling Tools

    • Online Forms

    • EXERCISE: Analyze Your Web Presence

    • Set Up a Payment System

    • EXERCISE: Research Payment Systems

  • 34

    Chapter 21 - The Business of Health Coaching: Marketing

    • Introduction to Small Business Marketing

    • Build Your Marketing Plan

    • Client Generation Blueprint

    • Inbound Marketing: Help Clients Find YOU

    • ATTRACT: Content Marketing

    • CONVERT: Turn Traffic into Leads

    • CONVERT: How to Create an eBook [TUTORIAL]

    • CONVERT: Sample eBook

    • CONVERT: Nurture Leads with Automated Email

    • CLOSE: Set up an Autoresponder Sequence with MailChimp [TUTORIAL]

    • CLOSE: Set up an Autoresponder Sequence with Keap [TUTORIAL]

    • CLOSE: Email Examples

    • CLOSE: Making the Sale

    • DELIGHT: Impress Your Clients and Earn Referral Business

    • Marketing Glossary

    • How, When, and What to Outsource

    • Chapter Summary

    • Chapter 21 Curriculum - Audio

    • Chapter 21 Exam

  • 35

    Business Development Project #3: Put Yourself "Out There"

    • Branding Basics

    • Create and Curate Content

    • Email Marketing

    • Social Media

    • PHCI-Supported Marketing Channels

    • STATE OF THE UNION: Business Analysis

    • Content Creation 101: Microblogging

    • Content Ideation

    • Content Calendar

    • Exercise: Create and Post Content

    • Your 90-Day Marketing Plan

    • WORKSHEET: Your 90-Day Marketing Plan

  • 36

    Chapter 22: Liability and Protecting Yourself

    • Protect Yourself from Liability

    • Publish Your Terms, Conditions, and Waiver

    • Have a Coach-Client Agreement

    • Privacy Policies

    • EXERCISE: Practice Writing Your Client Agreement

    • Chapter 22 Exam

  • 37

    Business Development Project #4: Setting Up your Business

    • Business Setup Options

    • EXERCISE: Determine Which Business Type Is Best

  • 38

    Chapter 23 - Discovery, Sales & Enrollment

    • Chapter Overview

    • Sales Isn't Scary

    • Sales Isn't Scary - Audio Supplement

    • Sales and Your Money Mindset

    • Sales Starts with Authentic Engagement

    • Sales Starts with Authentic Engagement - Audio Supplement

    • Practicing Authentic Engagement

    • Discovery: Securing Clients

    • Steps for the Discovery and Enrollment Conversation

    • Steps for the Discovery and Enrollment Conversation - Audio Supplement

    • Steps for the Discovery and Enrollment Conversation

    • Pricing: What to Charge?

    • Pricing - Audio Supplement

    • Objections Are Coachable Moments

    • Objections Are Coachable Moments - Audio

    • Turning a NO or a MAYBE into a YES

    • It's a YES: Now You're a Coach

    • Chapter Summary

    • Chapter 23 Curriculum - Audio

    • Chapter 23 Exam

  • 39

    Business Development Project #5: Create an Enrollment Framework

    • A Framework for the Discovery Call

    • Video Supplement: Sales Is Just a Conversation

    • WORKSHEET: Build Your Sales Framework for the Discovery Call

  • 40


    • Primal Fitness Final Exam