Course Description

The Primal Health Coach Business Resource Center is an exclusive resource only for Primal Health Coach graduates. This hub contains all the business-related needs of a Primal Health Coach practice, providing the inspiration, know-how and practical tools for getting your health coaching business up and running as smoothly as possible, and refining your current practice with a more solidified business plan, including legal considerations and insurance requirements.

The Primal Health Coach Business Resource Center teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement.

The Business Resource Center is organized into a few major sections:

  • How to Start a Primal Health Coach Business
  • How to Be an Effective Primal Health Coach
  • The Primal Health Coach 12-Week Program

These sections are comprised of selected readings from the Primal Health Coach blog, original material, select coursework that's worth revisiting, and a step-by-step 12-week program to use with your clients. You'll also find logos, handouts, forms, and other materials to help kickstart a health coaching business.

We continually update this learning center, providing tutorials on a range of topics that are of high interest to Primal Health Coaches.

To learn how to become a Primal Health Coach and gain access to the Business Resource Center, click here to subscribe and receive a free Curriculum Guidebook.

Co-Founder and Instructor

Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.

Course Curriculum

  • 1

    Getting Started

    • Welcome to the Business Resource Center

    • Disclaimer and Copyright Notice

  • 2

    Building and Growing your Primal Health Coaching Business

    • You've Launched Your Business. What's Next?

    • Things to Remember as You Build Your Health Coaching Practice

    • Create your Health Coaching Career Path

    • Methods of Doing Business as a Primal Health Coach

    • Preparing a Health Coaching Business Plan

    • How to Use Social Media to Build Your Health Coaching Business

    • The Importance of Creating Content

    • 4 Ways to Build Momentum in Your Health Coaching Business

    • Attracting More Clients with Online and Offline Marketing Strategies

    • 6 Keys to Developing your Personal Brand Story That Will Attract Health Coaching Clients

    • How to Share Your Personal Brand Story with the World

    • Common Health Coaching Business Mistakes

    • Defining Your Niche — Q&A with Michelle Leotta, Part One

    • Avoid These Mistakes When Choosing Your Health Coaching Niche — Q&A With Michelle Leotta, Part Two

    • Step Up Your Website Game

    • Search Engine Optimization (SEO): Get Google to Notice Your Health Coaching Website

    • Social Media Video Post Ideas for Health Coaches

    • Testimonials: Capture and Use Them in Your Health Coaching Business

  • 3

    How to Be an Effective Primal Health Coach

    • Introduction

    • What Do Clients Expect to Get Out of Health Coaching?

    • How to Prepare for Your First Client as a Health Coach

    • Overcoming Barriers to Change

    • 5 Lessons Every Health Coach Should Teach Their Clients

    • The 5 Process Techniques of an Effective Coaching Plan

    • 5 Critical Stages to Lead Your Client Through

    • Identifying and Coaching Different Personality Types in Your Health Coaching Business

    • Personality Typing: The Sentinels

    • Personality Typing: The Explorers

    • Personality Typing: The Analysts

    • Personality Typing: The Diplomats

    • Set Reachable Goals

    • Use Affirmations to Help Clients Develop New Habits

    • Leverage Accountability to Achieve Results

    • Focus on Strengths More Than Weaknesses

    • Ask the Right Questions (with 10 to Consider!)

    • How to Handle Clients Who Won’t Do the Work

    • 5 Common Health Coaching Mistakes

  • 4

    The Practice of Health Coaching

    • The Difference Between Health Coaches, Dietitians, and Nutritionists

    • 10 Duties of a Certified Health Coach

    • How Peer-to-Peer Practice Sessions Make You a Better Health Coach

  • 5

    Health Coach Mindset

    • How to Build More Confidence as a Health Coach

    • 31 Ways to Get Out Of Your Own Way and Start Your Health Coaching Business Now

  • 6

    Advanced Coaching Skills and Techniques

    • Why the “Coach Approach” Beats the Expert Approach for Health Coaches

    • Open-Ended Questions to Guide Clients Through the Stages of Change

    • Mastering the Skill of Asking Open-Ended Questions

    • Who Leads Coaching Sessions: The Health Coach or the Client?

    • Fostering Ongoing Client Motivation

  • 7

    Rates and Programming

    • Rates and Programming

    • Rates and Programming - Audio Supplement

    • How Much Should I Charge as a Certified Primal Health Coach? 5 Things to Consider...

    • One-on-One, or Group Programming? How to Decide.

    • 6 Ways to Structure Online Group Health Coaching

  • 8

    Health Coach Radio: Episode Round-Up

    • Health Coaching in a Integrative Medical Setting

    • Advice from Marketing Coaches

    • Advice for Systemizing and Scaling your Business

    • Legal Advice for Health Coaches

    • Scope of Practice for Health Coaches

    • Inspiring Episodes from Leaders in the Health Space

  • 9

    Health Coach Success Virtual Masterclass

    • Online Summit: Health Coach Success

  • 10

    The Primal Health Coach 12-Week Coaching Program

    • Introduction

    • What's Included

    • Additional Program Factors

    • 12-Week Coaching Program Flow

    • Be Found

    • Make Contact

    • Discovery

    • On-boarding and Intake

    • Weekly Check-In

    • Bi-Weekly Coaching Sessions

    • Additional Coaching Tools

  • 11

    Coaching Forms

    • Discovery Form

    • Intake Form

    • Check-In Form

    • Post-Coaching Form

    • Evaluation Form

    • Daily Journal Form

  • 12

    Educational Handouts

    • Primal Approved Foods

    • Carb Curve

    • Primal Food Pyramid

    • Heart Rate Calculations

    • Primal Key Concepts

    • Primal Food Spectrum - Best to Worst

    • Primal Approved

    • Primal Avoid

    • Primal Essential Movements (PEM)

    • Primal Fitness Pyramid

    • Sprinting

  • 13

    Masterclass Videos

    • Introduction

    • The 6 Entrepreneur Mindsets: Courage Mindset

    • The 6 Entrepreneur Mindsets: Prosperity/Wealth Consciousness Mindset

    • The 6 Entrepreneur Mindsets: Growth vs Fixed Mindset

    • The 6 Entrepreneur Mindsets: Momentum Mindset

    • The 6 Entrepreneur Mindsets: Willingness to Ask for Help Mindset

    • The 6 Entrepreneur Mindsets: Creativity and Innovation Mindset

    • The 6 Entrepreneur Mindsets: Connecting to Your Personal Entreprenuerial Spirit Exercise

    • Branding: Create Your Niche by Connecting with Who You Are

    • Marketing Your Health Coaching Business

    • How to Create and Run a Mastermind Group

  • 14

    Board of Advisor Expert Interviews

    • Gene Expression and Evolution, with Dr. Cate Shanahan

    • Fuel Partitioning, with Brad Kearns

    • Body Composition, with Mark Sisson

    • Exercise Commentary, with Brock Armstrong

    • Exercise Commentary, with Lindsay Taylor

    • Food Quality, with Elle Russ

    • SAD foods, with Dr. Cate Shanahan

  • 15

    Logos and Graphics

    • Primal Health Coach Certification Mark

    • Primal Fitness Coach Certification Mark

    • Primal Blueprint Food Pyramid

    • Primal Blueprint Fitness Pyramid

    • Primal Blueprint Carb Curve

    • Primal Blueprint Poster

  • 16

    Marketing Assets

    • Primal Health Coach Brochure

    • Social Media Graphics

    • Business Cards

  • 17

    Legal Matters

    • 6 Legal Considerations for a Health Coaching Business

    • Liability Waivers

  • 18

    21-Day Challenge Materials

    • Introduction

    • How to Use these Assets

    • Day 1

    • Day 2

    • Day 3

    • Day 4

    • Day 5

    • Day 6

    • Day 7

    • Day 8

    • Day 9

    • Day 10

    • Day 11

    • Day 12

    • Day 13

    • Day 14

    • Day 15

    • Day 16

    • Day 17

    • Day 18

    • Day 19

    • Day 20

    • Day 21

    • Congratulations!


    • The Before Photo

    • Beware the Pursuit of Perfection

    • Locally Grown, Organic, Conventional - Making the Best Choices

    • Food Diary and Macronutrient Calculations

    • No Pressure

    • The Benefit of Keeping a Journal

    • Snack and Distract your Way out of Trouble

    • Sprint... Once in a While?

    • Celebrate Food; Reject Negativity

    • Injury Prevention Tips for Workouts

    • Everything in Moderation... Including Moderation!

    • Making Smart Workout Decisions

    • Low-Carb Eating Does Not Have to Waste Muscle Tissue

    • The Scale

    • Natural Appetite and Food Appreciation

    • Total Insulin Load vs Nutrient Balanced Meals

    • Toughing It Out

    • The Mirror

  • 19


    • Human Health 101 - Presentation Description

    • Human Health 101 - Presentation File (PDF)

    • Human Health 101 - Presenter Notes (PDF)

    • Human Health 101 - Audience Notes (PDF)

  • 20

    Shop: PHC Apparel and Merchandise

    • How to Purchase Certified PHC Apparel and Merchandise

  • 21

    The PHCI Ambassador Program

    • Tutorial

  • 22

    Primal Perks

    • Primal Kitchen/Primal Blueprint Special Pricing for PHCs

    • Primal Kitchen/Primal Blueprint Affiliate Program

  • 23


    • Why, When, and How to Recertify

Schedule a Call to Learn More About the Business Resource Center