Course Description

The Career Resource Center is an exclusive resource only for Primal Health and Fitness Coach graduates. This hub contains all the business-related needs of a coach practice, providing the inspiration, know-how and practical tools for getting your health coaching business up and running as smoothly as possible, and refining your current practice with a more solidified business plan, including legal considerations and insurance requirements.

The Career Resource Center teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement.

You'll also find logos, handouts, forms, and other materials to help kickstart a health coaching business.

We continually update this resource center, providing tutorials on a range of topics that are of high interest to health and fitness coaches.

Co-Founder and Instructor Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.

Course Curriculum

    1. Welcome to the Primal Career Resource Center

    2. Disclaimer and Copyright Notice

    1. How to Build More Confidence as a Health Coach

    2. 31 Ways to Get Out Of Your Own Way and Start Your Health Coaching Business Now

    3. Further Reading and Resources

    1. You've Launched Your Business. What's Next?

    2. Things to Remember as You Build Your Health Coaching Practice

    3. Create Your Health Coaching Career Path

    4. Methods of Doing Business as a Primal Health Coach

    5. Preparing a Health Coaching Business Plan

    6. How to Use Social Media to Build Your Health Coaching Business

    7. The Importance of Creating Content

    8. Four Ways to Build Momentum in Your Health Coaching Business

    9. Attracting More Clients with Online and Offline Marketing Strategies

    10. Six Keys to Developing Your Personal Brand Story That Will Attract Health Coaching Clients

    11. How to Share Your Personal Brand Story with the World

    12. Common Health Coaching Business Mistakes

    13. Defining Your Niche — Q&A with Michelle Leotta, Part One

    14. Avoid These Mistakes When Choosing Your Health Coaching Niche — Q&A With Michelle Leotta, Part Two

    15. Step Up Your Website Game

    16. Search Engine Optimization (SEO): Get Google to Notice Your Health Coaching Website

    17. Social Media Video Post Ideas for Health Coaches

    18. Testimonials: Capture and Use Them in Your Health Coaching Business

    19. Create and Run a Mastermind Group

    20. Further Reading and Resources

    1. Rates and Programming

    2. Rates and Programming - Audio Supplement

    3. How Much Should I Charge as a Certified Primal Health Coach? Five Things to Consider

    4. One-on-One, or Group Programming? How to Decide.

    5. Six Ways to Structure Online Group Health Coaching

    1. Introduction

    2. What's Included

    3. Additional Program Factors

    4. 12-Week Coaching Program Flow

    5. Be Found

    6. Make Contact

    7. Discovery

    8. On-boarding and Intake

    9. Weekly Check-In

    10. Bi-Weekly Coaching Sessions

    11. Additional Coaching Tools

    1. Discovery Form

    2. Intake Form

    3. Check-In Form

    4. Post-Coaching Form

    5. Evaluation Form

    6. Daily Journal Form

About this course

  • 120 lessons
  • 2 hours of video content

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