Primal Health Coach Business Resource Center
Career Guidance for Primal Health Coaches
The Primal Health Coach Business Resource Center is an exclusive resource only for Primal Health Coach graduates. This hub contains all the business-related needs of a Primal Health Coach practice, providing the inspiration, know-how and practical tools for getting your health coaching business up and running as smoothly as possible, and refining your current practice with a more solidified business plan, including legal considerations and insurance requirements.
The Primal Health Coach Business Resource Center teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement.
The Business Resource Center is organized into a few major sections:
These sections are comprised of selected readings from the Primal Health Coach blog, original material, select coursework that's worth revisiting, and a step-by-step 12-week program to use with your clients. You'll also find logos, handouts, forms, and other materials to help kickstart a health coaching business.
We continually update this learning center, providing tutorials on a range of topics that are of high interest to Primal Health Coaches.
To learn how to become a Primal Health Coach and gain access to the Business Resource Center, click here to subscribe and receive a free Curriculum Guidebook.
Mark Sisson
Welcome to the Business Resource Center
Disclaimer and Copyright Notice
You've Launched Your Business. What's Next?
Things to Remember as You Build Your Health Coaching Practice
Create your Health Coaching Career Path
Methods of Doing Business as a Primal Health Coach
Preparing a Health Coaching Business Plan
How to Use Social Media to Build Your Health Coaching Business
The Importance of Creating Content
4 Ways to Build Momentum in Your Health Coaching Business
Attracting More Clients with Online and Offline Marketing Strategies
6 Keys to Developing your Personal Brand Story That Will Attract Health Coaching Clients
How to Share Your Personal Brand Story with the World
Common Health Coaching Business Mistakes
Defining Your Niche — Q&A with Michelle Leotta, Part One
Avoid These Mistakes When Choosing Your Health Coaching Niche — Q&A With Michelle Leotta, Part Two
Step Up Your Website Game
Search Engine Optimization (SEO): Get Google to Notice Your Health Coaching Website
Social Media Video Post Ideas for Health Coaches
Testimonials: Capture and Use Them in Your Health Coaching Business
Introduction
What Do Clients Expect to Get Out of Health Coaching?
How to Prepare for Your First Client as a Health Coach
Overcoming Barriers to Change
5 Lessons Every Health Coach Should Teach Their Clients
The 5 Process Techniques of an Effective Coaching Plan
5 Critical Stages to Lead Your Client Through
Identifying and Coaching Different Personality Types in Your Health Coaching Business
Personality Typing: The Sentinels
Personality Typing: The Explorers
Personality Typing: The Analysts
Personality Typing: The Diplomats
Set Reachable Goals
Use Affirmations to Help Clients Develop New Habits
Leverage Accountability to Achieve Results
Focus on Strengths More Than Weaknesses
Ask the Right Questions (with 10 to Consider!)
How to Handle Clients Who Won’t Do the Work
5 Common Health Coaching Mistakes
The Difference Between Health Coaches, Dietitians, and Nutritionists
10 Duties of a Certified Health Coach
How Peer-to-Peer Practice Sessions Make You a Better Health Coach
How to Build More Confidence as a Health Coach
31 Ways to Get Out Of Your Own Way and Start Your Health Coaching Business Now
Why the “Coach Approach” Beats the Expert Approach for Health Coaches
Open-Ended Questions to Guide Clients Through the Stages of Change
Mastering the Skill of Asking Open-Ended Questions
Who Leads Coaching Sessions: The Health Coach or the Client?
Fostering Ongoing Client Motivation
Rates and Programming
Rates and Programming - Audio Supplement
How Much Should I Charge as a Certified Primal Health Coach? 5 Things to Consider...
One-on-One, or Group Programming? How to Decide.
6 Ways to Structure Online Group Health Coaching
Health Coaching in a Integrative Medical Setting
Advice from Marketing Coaches
Advice for Systemizing and Scaling your Business
Legal Advice for Health Coaches
Scope of Practice for Health Coaches
Inspiring Episodes from Leaders in the Health Space
Online Summit: Health Coach Success
Introduction
What's Included
Additional Program Factors
12-Week Coaching Program Flow
Be Found
Make Contact
Discovery
On-boarding and Intake
Weekly Check-In
Bi-Weekly Coaching Sessions
Additional Coaching Tools
Discovery Form
Intake Form
Check-In Form
Post-Coaching Form
Evaluation Form
Daily Journal Form
Primal Approved Foods
Carb Curve
Primal Food Pyramid
Heart Rate Calculations
Primal Key Concepts
Primal Food Spectrum - Best to Worst
Primal Approved
Primal Avoid
Primal Essential Movements (PEM)
Primal Fitness Pyramid
Sprinting
Introduction
The 6 Entrepreneur Mindsets: Courage Mindset
The 6 Entrepreneur Mindsets: Prosperity/Wealth Consciousness Mindset
The 6 Entrepreneur Mindsets: Growth vs Fixed Mindset
The 6 Entrepreneur Mindsets: Momentum Mindset
The 6 Entrepreneur Mindsets: Willingness to Ask for Help Mindset
The 6 Entrepreneur Mindsets: Creativity and Innovation Mindset
The 6 Entrepreneur Mindsets: Connecting to Your Personal Entreprenuerial Spirit Exercise
Branding: Create Your Niche by Connecting with Who You Are
Marketing Your Health Coaching Business
How to Create and Run a Mastermind Group
Gene Expression and Evolution, with Dr. Cate Shanahan
Fuel Partitioning, with Brad Kearns
Body Composition, with Mark Sisson
Exercise Commentary, with Brock Armstrong
Exercise Commentary, with Lindsay Taylor
Food Quality, with Elle Russ
SAD foods, with Dr. Cate Shanahan
Primal Health Coach Certification Mark
Primal Fitness Coach Certification Mark
Primal Blueprint Food Pyramid
Primal Blueprint Fitness Pyramid
Primal Blueprint Carb Curve
Primal Blueprint Poster
Primal Health Coach Brochure
Social Media Graphics
Business Cards
6 Legal Considerations for a Health Coaching Business
Liability Waivers
Introduction
How to Use these Assets
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Day 14
Day 15
Day 16
Day 17
Day 18
Day 19
Day 20
Day 21
Congratulations!
SUPPORTING EMAIL COPY
The Before Photo
Beware the Pursuit of Perfection
Locally Grown, Organic, Conventional - Making the Best Choices
Food Diary and Macronutrient Calculations
No Pressure
The Benefit of Keeping a Journal
Snack and Distract your Way out of Trouble
Sprint... Once in a While?
Celebrate Food; Reject Negativity
Injury Prevention Tips for Workouts
Everything in Moderation... Including Moderation!
Making Smart Workout Decisions
Low-Carb Eating Does Not Have to Waste Muscle Tissue
The Scale
Natural Appetite and Food Appreciation
Total Insulin Load vs Nutrient Balanced Meals
Toughing It Out
The Mirror
Human Health 101 - Presentation Description
Human Health 101 - Presentation File (PDF)
Human Health 101 - Presenter Notes (PDF)
Human Health 101 - Audience Notes (PDF)
How to Purchase Certified PHC Apparel and Merchandise
Tutorial
Primal Kitchen/Primal Blueprint Special Pricing for PHCs
Primal Kitchen/Primal Blueprint Affiliate Program
Why, When, and How to Recertify