Course Description

The Primal Health Coach Business Resource Center is an exclusive resource only for Primal Health Coach graduates. This hub contains all the business-related needs of a Primal Health Coach practice, providing the inspiration, know-how and practical tools for getting your health coaching business up and running as smoothly as possible, and refining your current practice with a more solidified business plan, including legal considerations and insurance requirements.

The Primal Health Coach Business Resource Center teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement.

The Business Resource Center is organized into a few major sections:

  • How to Start a Primal Health Coach Business
  • How to Be an Effective Primal Health Coach
  • The Primal Health Coach 12-Week Program


These sections are comprised of selected readings from the Primal Health Coach blog, original material, select coursework that's worth revisiting, and a step-by-step 12-week program to use with your clients. You'll also find logos, handouts, forms, and other materials to help kickstart a health coaching business.

We continually update this learning center, providing tutorials on a range of topics that are of high interest to Primal Health Coaches.

To learn how to become a Primal Health Coach and gain access to the Business Resource Center, click here to subscribe and receive a free Curriculum Guidebook.

Co-Founder and Instructor Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.

Course Curriculum

    1. Welcome to the Business Resource Center

    2. Disclaimer and Copyright Notice

    1. You've Launched Your Business. What's Next?

    2. Things to Remember as You Build Your Health Coaching Practice

    3. Create your Health Coaching Career Path

    4. Methods of Doing Business as a Primal Health Coach

    5. Preparing a Health Coaching Business Plan

    6. How to Use Social Media to Build Your Health Coaching Business

    7. The Importance of Creating Content

    8. 4 Ways to Build Momentum in Your Health Coaching Business

    9. Attracting More Clients with Online and Offline Marketing Strategies

    10. 6 Keys to Developing your Personal Brand Story That Will Attract Health Coaching Clients

    11. How to Share Your Personal Brand Story with the World

    12. Common Health Coaching Business Mistakes

    13. Defining Your Niche — Q&A with Michelle Leotta, Part One

    14. Avoid These Mistakes When Choosing Your Health Coaching Niche — Q&A With Michelle Leotta, Part Two

    15. Step Up Your Website Game

    16. Search Engine Optimization (SEO): Get Google to Notice Your Health Coaching Website

    17. Social Media Video Post Ideas for Health Coaches

    18. Testimonials: Capture and Use Them in Your Health Coaching Business

    1. Introduction

    2. What Do Clients Expect to Get Out of Health Coaching?

    3. How to Prepare for Your First Client as a Health Coach

    4. Overcoming Barriers to Change

    5. 5 Lessons Every Health Coach Should Teach Their Clients

    6. The 5 Process Techniques of an Effective Coaching Plan

    7. 5 Critical Stages to Lead Your Client Through

    8. Identifying and Coaching Different Personality Types in Your Health Coaching Business

    9. Personality Typing: The Sentinels

    10. Personality Typing: The Explorers

    11. Personality Typing: The Analysts

    12. Personality Typing: The Diplomats

    13. Set Reachable Goals

    14. Use Affirmations to Help Clients Develop New Habits

    15. Leverage Accountability to Achieve Results

    16. Focus on Strengths More Than Weaknesses

    17. Ask the Right Questions (with 10 to Consider!)

    18. How to Handle Clients Who Won’t Do the Work

    19. 5 Common Health Coaching Mistakes

    1. The Difference Between Health Coaches, Dietitians, and Nutritionists

    2. 10 Duties of a Certified Health Coach

    3. How Peer-to-Peer Practice Sessions Make You a Better Health Coach

    1. How to Build More Confidence as a Health Coach

    2. 31 Ways to Get Out Of Your Own Way and Start Your Health Coaching Business Now

    1. Why the “Coach Approach” Beats the Expert Approach for Health Coaches

    2. Open-Ended Questions to Guide Clients Through the Stages of Change

    3. Mastering the Skill of Asking Open-Ended Questions

    4. Who Leads Coaching Sessions: The Health Coach or the Client?

    5. Fostering Ongoing Client Motivation

About this course

  • 170 lessons
  • 2 hours of video content

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