Course Description

The Primal Health Coach Business Resource Center is an exclusive resource only for Primal Health Coach graduates. This hub contains all the business-related needs of a Primal Health Coach practice, providing the inspiration, know-how and practical tools for getting your health coaching business up and running as smoothly as possible, and refining your current practice with a more solidified business plan, including legal considerations and insurance requirements.

The Primal Health Coach Business Resource Center teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement.

The Business Resource Center is organized into a few major sections:

  • How to Start a Primal Health Coach Business
  • How to Be an Effective Primal Health Coach
  • The Primal Health Coach 12-Week Program

These sections are comprised of selected readings from the Primal Health Coach blog, original material, select coursework that's worth revisiting, and a step-by-step 12-week program to use with your clients. You'll also find logos, handouts, forms, and other materials to help kickstart a health coaching business.

We continually update this learning center, providing tutorials on a range of topics that are of high interest to Primal Health Coaches.

To learn how to become a Primal Health Coach and gain access to the Business Resource Center, click here to subscribe and receive a free Curriculum Guidebook.

Co-Founder and Instructor

Mark Sisson

Mark Sisson is a celebrated best-selling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute certification program, the world’s first coaching program based on the evolutionary health movement.

Course Curriculum

  • 1

    Getting Started

    • Welcome to the Primal Health Coach Business Resource Center

    • Disclaimer and Copyright Notice

  • 2

    Building and Growing your Primal Health Coaching Business

    • You've Launched your Business. What's Next?

    • Things to Remember as you Build Your Health Coaching Practice

    • Create your Health Coaching Career Path

    • Methods of Doing Business as a Primal Health Coach

    • Preparing a Health Coaching Business Plan

    • Common Health Coaching Business Mistakes

  • 3

    Health Coach Success Virtual Masterclass

    • Online Summit: Health Coach Success

  • 4

    Rates and Programming

    • Rates and Programming

    • Rates and Programming - Audio Supplement

  • 5

    How to Be an Effective Primal Health Coach

    • Introduction

    • What Do Clients Expect to Get Out of Health Coaching?

    • How to Prepare for Your First Client as a Health Coach

    • Overcoming Barriers to Change

    • Top 5 Lessons Every Health Coach Should Teach Their Clients

    • The 5 Process Techniques of an Effective Coaching Plan

    • 5 Critical Stages to Lead Your Client Through

    • Identifying and Coaching Different Personality Types in Your Health Coaching Business: The Sentinels

    • How to Get the Most Out of Your Health Coaching Clients Using Personality Typing: The Explorers

    • How to Get the Most Out of Your Health Coaching Clients Using Personality Typing: The Analysts

    • How to Get the Most Out of Your Health Coaching Clients Using Personality Typing: The Diplomats

    • Health Coach Pro Tip: Set Reachable Goals

    • Health Coach Pro Tip: Use Affirmations to Help Clients Develop New Habits

    • Health Coach Pro Tip: Leverage Accountability to Achieve Results

    • Health Coach Pro Tip: Focus on Strengths More Than Weaknesses

    • Health Coach Pro Tip: Ask the Right Questions (with 10 to Consider!)

    • How to Handle Clients Who Won’t Do the Work

    • 5 Common Health Coaching Mistakes

  • 6

    The Primal Health Coach 12-Week Coaching Program

    • Introduction

    • What's Included

    • 12-Week Coaching Program Flow

    • Be Found

    • Make Contact

    • Discovery

    • On-boarding and Intake

    • Weekly Check-In

    • Bi-Weekly Coaching Sessions

    • Additional Coaching Tools

  • 7

    Coaching Forms

    • Discovery Form

    • Intake Form

    • Check-In Form

    • Post-Coaching Form

    • Evaluation Form

    • Daily Journal Form

  • 8

    Educational Handouts

    • Primal Approved Foods

    • Carb Curve

    • Primal Food Pyramid

    • Heart Rate Calculations

    • Primal Key Concepts

    • Primal Food Spectrum - Best to Worst

    • Primal Approved

    • Primal Avoid

    • Primal Essential Movements (PEM)

    • Primal Fitness Pyramid

    • Sprinting

  • 9

    Masterclass Videos

    • Introduction

    • The 6 Entrepreneur Mindsets: Courage Mindset

    • The 6 Entrepreneur Mindsets: Prosperity/Wealth Consciousness Mindset

    • The 6 Entrepreneur Mindsets: Growth vs Fixed Mindset

    • The 6 Entrepreneur Mindsets: Momentum Mindset

    • The 6 Entrepreneur Mindsets: Willingness to Ask for Help Mindset

    • The 6 Entrepreneur Mindsets: Creativity and Innovation Mindset

    • The 6 Entrepreneur Mindsets: Connecting to Your Personal Entreprenuerial Spirit Exercise

    • Branding: Create Your Niche by Connecting with Who You Are

    • Marketing Your Health Coaching Business

    • How to Create and Run a Mastermind Group

  • 10

    Board of Advisor Expert Interviews

    • Gene Expression and Evolution, with Dr. Cate Shanahan

    • Fuel Partitioning, with Brad Kearns

    • Body Composition, with Mark Sisson

    • Exercise Commentary, with Brock Armstrong

    • Exercise Commentary, with Lindsay Taylor

    • Food Quality, with Elle Russ

    • SAD foods, with Dr. Cate Shanahan

  • 11

    Recommended Reading List

    • The Magic of Thinking Big

    • The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level

    • The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are

    • The Zen of Listening: Mindful Communication in the Age of Distraction

    • The Rhythm of Life

    • The 22 Immutable Laws of Marketing

    • Building a Story Brand

    • Marketing, A Love Story

    • Don’t Make Me Think: Revisited

    • Hit Makers

    • The Sales Bible: The Ultimate Sales Resource

    • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    • How I Raised Myself From Failure to Success in Selling

    • How to Win Friends and Influence People

    • The 4-Hour Workweek

    • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

    • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

    • Influence: The Psychology of Persuasion

  • 12

    Marketing Assets

    • Primal Health Coach Brochure

  • 13

    Logos and Graphics

    • Primal Health Coach Certification Mark

    • Primal Blueprint Food Pyramid

    • Primal Blueprint Fitness Pyramid

    • Primal Blueprint Carb Curve

    • Primal Blueprint Poster

  • 14

    Legal Matters

    • 6 Legal Considerations for a Health Coaching Business

    • Liability Waivers

  • 15

    21-Day Challenge Materials

    • Introduction

    • How to Use these Assets

    • Day 1

    • Day 2

    • Day 3

    • Day 4

    • Day 5

    • Day 6

    • Day 7

    • Day 8

    • Day 9

    • Day 10

    • Day 11

    • Day 12

    • Day 13

    • Day 14

    • Day 15

    • Day 16

    • Day 17

    • Day 18

    • Day 19

    • Day 20

    • Day 21

    • Congratulations!


    • The Before Photo

    • Beware the Pursuit of Perfection

    • Locally Grown, Organic, Conventional - Making the Best Choices

    • Food Diary and Macronutrient Calculations

    • No Pressure

    • The Benefit of Keeping a Journal

    • Snack and Distract your Way out of Trouble

    • Sprint... Once in a While?

    • Celebrate Food; Reject Negativity

    • Injury Prevention Tips for Workouts

    • Everything in Moderation... Including Moderation!

    • Making Smart Workout Decisions

    • Low-Carb Eating Does Not Have to Waste Muscle Tissue

    • The Scale

    • Natural Appetite and Food Appreciation

    • Total Insulin Load vs Nutrient Balanced Meals

    • Toughing It Out

    • The Mirror

  • 16


    • Human Health 101 - Presentation Description

    • Human Health 101 - Presentation File (PDF)

    • Human Health 101 - Presenter Notes (PDF)

    • Human Health 101 - Audience Notes (PDF)

  • 17

    Shop: PHC Apparel and Merchandise

    • How to Purchase Certified PHC Apparel and Merchandise

  • 18

    The PHCI Ambassador Program

    • Tutorial

  • 19

    PHC Perks: Wholesale Pricing

    • Wholesale Pricing Document (PDF)

  • 20

    PHC Perks: Partnerships and Collaborations

    • About our partnerships and affiliations

    • Primal Kitchen

    • Chili

    • TMAC Fitness

    • MovNat

    • Practitioner Liberation Project

    • kNew Health

    • Council for Holistic Health Educators

    • Coach Becker Business Coaching

    • Nutritional Therapy Services: Restore Nutrition

    • Acuity Scheduling

    • ClearLight Saunas

  • 21

    PHC Perks: Affiliate Program Roundup

    • Affiliate Roundup

  • 22


    • Why, When, and How to Recertify

Schedule a Call to Learn More About the Business Resource Center