Primal Health Coach Certification Course
Online Training for Professional Accreditation
Online Training for Professional Accreditation
The Primal Health Coach Certification Course provides the most in-depth and up-to-date ancestral health education in the world, equipping you with an arsenal of well-informed alternative choices based on science and experience in order to best serve your clients’ goals. Using the model of Integrative Health Coaching, rooted in developmental and humanistic psychology, we shape expert coaches into persuasive catalysts for behavior change.
The program is comprised of 20 comprehensive chapters based on evolutionary health science that teach you how to reprogram genes to direct optimal cellular function. Through text, video and audio, you’ll learn how to best coach clients toward lifelong functional fitness, efficient fat burning and moderated insulin production. You’ll discover how to break through weight loss plateaus and exercise for optimal health. You’ll gain a complete understanding of the best-to-worst spectrum of food choices and how to help clients implement lifestyle behaviors that support their health and wellness goals. You’ll strengthen the coach-client bond with a practical approach to securing clients, structuring sessions, asking questions, and motivating transformation.
To learn more about the Primal Health Coach Certification Course, including how to enroll, click here to subscribe and receive a free curriculum guidebook.
Welcome from Mark Sisson and Erin Power
Course Overview
Downloading Files Within the Course
Meet Your Faculty and Staff
Important: Legal Matters
Disclaimer and Copyright Notice
Support
Introduction
Announcements **Updated March 6, 2022
Introduction
Ebooks
Audiobooks
Weekly Q&A Webinars with Erin Power
Archived Webinars
The Council of Holistic Health Educators
Peer and Faculty Support & Connection via Facebook
Introduction Video
Why PHCI?
Why Ancestral Health?
Introduction Video
Chapter Overview
Quick Facts
Genes 101
Gene Expression, Epigenetics, and Genetic Adaptation
Chronic/Systemic Inflammation
Chapter Summary and References
Coaching Your Clients
Chapter 1 Curriculum - Audio
Familial Genes - Audio Supplement
Genetic Diversity - Audio Supplement
Changing Habits - Audio Supplement
Chapter 1 Exam
Introduction Video
What's Your Story?
EXERCISE: Write Your Story
Introduction Video
Chapter Overview
Quick Facts
The Primal Laws
Evolutionary Health
Primal Humans; Modern Humans; and Aging
Chapter Summary and References
Coaching Your Clients
Chapter 2 Curriculum - Audio
Primal Blueprint Laws - Audio Supplement
Neanderthal - Audio Supplement
Chapter 2 Exam
Introduction Video
Who Will You Serve?
EXERCISE: Determine Your Niche
Introduction Video
Chapter Overview
Quick Facts
The Standard American Diet
Metabolic Flexibility
Fuel Partitioning
Glucose
Fat
Ketones
Recommended Macronutrient Intake Levels
Chapter Summary and References
Coaching Your Clients
Chapter 3 Curriculum - Audio
High Carb Consumption - Audio Supplement
Quality Over Quantity - Audio Supplement
Macronutrient Calculations - Audio Supplement
Chapter 3 Exam
Introduction Video
Write Your Elevator Pitch
EXERCISE: Create Your Unique Value Proposition
Introduction Video
Chapter Overview
Quick Facts
Energy Balance Determines Body Composition
Hormones
Enzymes
Gut Health
Intermittent Fasting
The Carbohydrate Curve
The "Other Twenty Percent"
Chapter Summary and References
Coaching Your Clients
Chapter 4 Curriculum - Audio
Calories In, Calories Out - Audio Supplement
Hormone Optimization - Audio Supplement
Insulin Sensitivity - Audio Supplement
Alcohol - Audio Supplement
Intermittent Fasting - Audio Supplement
Fasting and Exercise - Audio Supplement
Carb Refueling - Audio Supplement
Diet Is the Gateway - Audio Supplement
Chapter 4 Exam
Introduction Video
Name Your Business
EXERCISE: Brainstorm Your Business Name
Introduction Video
Chapter Overview
Quick Facts
Antinutrients
Predominant Dietary Sources of Antinutrients
Chapter Summary and References
Coaching Your Clients
Chapter 5 Curriculum - Audio
Viewing Health Matters in Isolation - Audio Supplement
Chapter 5 Exam
Introduction Video
Search for, and Purchase, Your Web Domain
Build A Website
Website Best Practices
Connect Your Website to Your Domain
Connect Your Email Address to Your Website
BONUS: Online Scheduling Tools
BONUS: Online Forms
EXERCISE: Analyze Your Web Presence
Introduction Video
Chapter Overview
Quick Facts
The Lipid Hypothesis
Heart Disease
Blood Testing
Statins
The Fat, Cholesterol, and Heart Disease Myth
Chapter Summary and References
Coaching Your Clients
Chapter 6 Curriculum - Audio
Chronic Stress - Audio Supplement
Opposing Beliefs - Audio Supplement
Chapter 6 Exam
Introduction Video
Brainstorm Your Product
EXERCISE: Brainstorm Your Product
Introduction Video
Chapter Overview
Quick Facts
Dangers of Sedentary Modern Life
Fitness Mythbusting: Chronic Cardio, Caloric Compensation, and Metabolic Rate
Aerobic Exercise
Heart Rate Zones
Chapter Summary and References
Coaching Your Clients
Chapter 7 Curriculum - Audio
Sedentary Patterns - Audio Supplement
Exercise Mentality - Audio Supplement
Chronic Cardio - Audio Supplement
HRV Monitoring - Audio Supplement
Chapter 7 Exam
Introduction Video
How Much Will You Charge?
EXERCISE: Brainstorm Your Pricing
Introduction Video
Chapter Overview
Quick Facts
Functional Fitness
High-Intensity Fitness
Nutritional Considerations for Exercise
Exercise and Longevity
Play
Recovery
Chapter Summary and References
Coaching Your Clients
Chapter 8 Curriculum - Audio
Resistance Training - Core Curriculum Audio Supplement
Focus on Quality - Core Curriculum Audio Supplement
Fasting and Exercise - Core Curriculum Audio Supplement
Chapter 8 Exam
Introduction Video
Set Up a Payment System
EXERCISE: Research Payment Systems
Introduction Video
Chapter Overview
Quick Facts
Pantry Purge Priorities
Fats and Oils
Sweets
Grains
Legumes
Hyper-processed Foods
Condiments
Beverages
Dairy Products
Fish and Seafood
Meat
Potatoes
Conducting Your Pantry Purge
Chapter Summary and References
Coaching Your Clients
Chapter 9 Curriculum - Audio
Chapter 9 Exam
Introduction Video
What Is the Customer Experience?
EXERCISE: Perfect the Customer Experience
Introduction Video
Chapter Overview
Quick Facts
Kitchen Restock
Shopping for Produce
Herbs and Spices
Meat and Poultry
Seafood
Eggs
Nuts, Seeds, and Derivative Butters
Healthy Fats and Oils
Beverages
Dairy
Dark Chocolate
Alcohol
Supplements
Chapter Summary and References
Coaching Your Clients
Chapter 10 Curriculum - Audio
Chapter 10 Exam
Introduction Video
Protect Yourself from Liability
EXERCISE: Practice Writing Your Client Agreement
Welcome from Cory Sterling
Operating Safely and Legally As a Health Coach
The Agreements you Need to Operate Online
Waiver of Liability
Client Service Agreement
Putting it All Together
Introduction Video
Chapter Overview
Quick Facts
Practical Considerations for Eating Primally
Strategies for Buying Food
Strategies for Cooking, and Eating (and Drinking) at Home
Strategies for Dining Out
Cultivating a Successful Approach
Chapter Summary
Coaching Your Clients
Chapter 11 Curriculum - Audio
Chapter 11 Exam
Introduction Video
Business Setup Options
EXERCISE: Determine Which Business Type Is Best
Introduction Video
Chapter Overview
Quick Facts
Primal Fitness
Move Frequently
Lift Heavy Things
Sprint
Chapter Summary and References
Coaching Your Clients
Chapter 12 Curriculum - Audio
Chapter 12 Exam
Introduction Video
Branding Basics
Content
Email Marketing
Social Media
PHCI-Supported Marketing Channels
STATE OF THE UNION: Business Analysis
Introduction Video
Chapter Overview
Quick Facts
Diet
Exercise
Work
Sleep
Social Connections
Play
Nature
Sunlight
Slow Life Down
Chapter Summary and References
Coaching Your Clients
Chapter 13 Curriculum - Audio
Chapter 13 Exam
Content Creation 101: Microblogging
Content Ideation
Content Calendar
Exercise: Create and Post Content
Disclaimer
Introduction Video
Defining Your Value as a Health Coach
Scope of Practice
What Can Health Coaches Say and Do
How to Operate as a Health Coach Without Giving Individualized Nutrition Advice
Health Coaches and Lab Testing
Consult with a Lawyer
Publish Your Terms, Conditions, and Waiver
Have a Client Agreement
Chapter 14 Curriculum - Audio
Chapter 14 Exam
Regional Regulations
WORKSHEET: Scope of Practice
What Is Health Coaching?
The Primal Health Coach Model
Your Secret Sauce: What Kind of Coach Are You?
Discover Your Secret Sauce
Code of Ethics
Professional Conduct
The Illness-Wellness Continuum
Chapter Summary
Chapter 15 Curriculum - Audio
Chapter 15 Exam
Imposter Syndrome
Reframing
Practicum: Reframing Imposter Syndrome
The Client-Centered Coaching Relationship
The Transtheoretical Model (Stages of Change)
Self-Determination Theory
Social Cognitive Theory
Motivational Interviewing
Active Listening and Reflection
Goal-Setting
Accountability and Compliance
Goal-Setting Summary: Assess Client Confidence and Identify Barriers
Chapter Summary
Chapter 16 Curriculum - Audio
Chapter 16 Exam
The Three-Way Coaching Role-Play
Peer-to-Peer Practicum: Coaching Role-Play
Chapter Overview
Introduction
Introduction - Audio Supplement
Coaching Best Practices
Coaching Best Practices
Coaching Best Practices - Audio Supplement
The Emotional Layer
Working with Clients on an Emotional Level
Working with Clients on an Emotional Level - Audio Supplement
The Behavioral Layer
Working with Clients on a Behavioral Level
Working with Clients on a Behavioral Level - Audio Supplement
The Mental Layer
Working with Clients on a Mental Level
Working with Clients on a Mental Level - Audio Supplement
The Spiritual Layer
Working with Clients on the Spiritual Level
Working with Clients on a Spiritual Level - Audio Supplement
The Relationship Layer
Working with Clients on Their Relationships
Working with Clients on Their Relationships - Audio Supplement
Chapter 17 Curriculum - Audio
COACHING DEMO(s): Primal Health Coaching Conversations
Chapter 17 Exam
Introduction
Case Study #1: Sarah
Case Study #2: Heather
Case Study #3: David
Case Study #4: Diana
Practicum: Case Studies
Chapter Overview
Coaching Formats
Recommendation: Begin with One-on-One Coaching
CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching
Use Short-Duration Challenges to Leverage Your Individual Program
CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients
The 12-Week Primal Health Coaching Program Flow
On-Boarding Your New One-on-One Client
Intake
After Intake: Session One
Bi-Weekly Education Sessions
Weekly Check-In
Coaching Conversations
Additional Coaching Tools
Tracking Progress: Successes and Struggles
Common Client Concerns
Get Ready to Graduate Your Client
Program Completion
DEMO: A 12-Week Primal Health Coaching Relationship
PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program
PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge
Chapter 18 Curriculum - Audio
Chapter 18 Exam
Define Your Product
Sell Your Product
Copywrite Your Sales Page
Introduction to Small Business Marketing
Build Your Marketing Plan
Client Generation Blueprint
Inbound Marketing: Help Clients Find YOU
ATTRACT: Content Marketing
CONVERT: Build an Irresistible Website
CONVERT: How to Build a Website and Blog in WordPress [TUTORIAL]
CONVERT: Turn Traffic into Leads
CONVERT: How to Create an eBook [TUTORIAL]
CONVERT: Sample eBook
CONVERT: Nurture Leads with Automated Email
CLOSE: Set up an Autoresponder Sequence with MailChimp [TUTORIAL]
CLOSE: Set up an Autoresponder Sequence with Keap [TUTORIAL]
CLOSE: Email Examples
CLOSE: Making the Sale
DELIGHT: Impress Your Clients and Earn Referral Business
Marketing Glossary
How, When, and What to Outsource
Chapter Summary
Chapter 19 Curriculum - Audio
Chapter 19 Exam
The 90-Day Marketing Plan
WORKSHEET: The 90-Day Marketing Plan
Chapter Overview
Sales Isn't Scary
Sales Isn't Scary - Audio Supplement
Sales and Your Money Mindset
Sales Starts with Authentic Engagement
Sales Starts with Authentic Engagement - Audio Supplement
Practicing Authentic Engagement
Discovery: Securing Clients
Steps for the Discovery and Enrollment Conversation
Steps for the Discovery and Enrollment Conversation - Audio Supplement
Steps for the Discovery and Enrollment Conversation
Pricing: What to Charge?
Pricing - Audio Supplement
Objections Are Coachable Moments
Objections Are Coachable Moments - Audio
Turning a NO or a MAYBE into a YES
It's a YES: Now You're a Coach
Chapter Summary
Chapter 20 Curriculum - Audio
Chapter 20 Exam
A Framework for the Discovery Call
Video Supplement: Sales Is Just a Conversation, with Laura Rupsis
WORKSHEET: Build Your Sales Framework for the Discovery Call
Primal Health Coach Institute Final Exam